About Us

At Waagg, we believe health starts early and in the home. Because the small, everyday choices matter most.

The choices made in the first stages of life, and every day after, shape long-term wellbeing. Early, consistent care for digestion, skin, joints, immunity, and behaviour helps support balance before issues begin, not just after.

What began with one dog and a simple goal to support better health through thoughtfully formulated supplements has grown into a carefully curated range of products designed to support pets at every stage of life. From targeted nutritional support to gentle grooming and slow feeders that encourage better habits, everything we create remains rooted in the same purpose: supporting your pet’s health and wellbeing every day.

Our name, Waagg, is inspired by the simple sign of a happy, healthy pet, a wagging tail. It is a reminder of what we are here for and what good health should feel like.

Today, our journey is still guided by that first dog, now our Maltese mascot featured across our packaging, representing the standard we hold ourselves to with every product we put into the world.

At Waagg, health does not start in the clinic.

Health starts early and in the home. Health starts here. At Waagg.

A Letter from the Founder

To my dearest girl,

For 16 years, you have been my constant, my quiet companion, and the greatest source of joy in my life. I have always wanted the very best for you, and in many ways, that is where Waagg began.

You are at the heart of everything we create, now and always, as our Maltese mascot. This is my way of honouring you, and of carrying your joy forward for years to come.

Why Waagg?

We take a considered approach to everything we make. Ingredients are carefully sourced, formulations are developed with intention, and every product undergoes rigorous internal review alongside independent third-party lab testing. We prioritise safety, quality, and transparency so you can feel confident in what you are giving your pet.